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DELUXE 3301; JANUARY, 1950



WARNING: Some readers… err… listeners… may find the following content objectionable. Discretion is strongly advised!

On the surface words like that are designed to act as a deterrent for unsuspecting consumers, cautioning them that the material they might be contemplating buying contains racy material.

Yet the mere fact that the item is having attention called to in such a way as to HIGHLIGHT that off-color content means that those who’d otherwise have absolutely no idea as to its risqué nature are now fully aware of it…. even anxious to see if it’s as salacious as it’s implied to be.

Incidental or intentional, the upside to this should be fairly obvious. In a business that relies on word of mouth the sensationalistic responses to dirty records can only work to their advantage.
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